How do you honor the past, while moving forward? Akina is a premium lifestyle brand that draws from the values of the Red Lake Nation - harmony, respect, purity, wisdom. I was contracted to help position the Akina brand as the premiere supplier of sustainable goods and services. My contributions included logo design, visual identity creation, marketing collateral, and packaging.
Ricci International is a hair-studio and gallery located in Atlanta's historic Sweet Auburn district. Having already established a name in Jamaica, Ricci De Forest wanted to refine and refresh his brand for a new audience, without alienating his former clientele. I utilized the sharp angles and tight curves of his signature to connote a modernity that is active and progressive, yet balanced.